Urban Bites, Restaurant Group
Urban Bites had an ambitious vision: bring fresh, healthy, affordable meal options to busy professionals in three Denver neighborhoods. They invested heavily in renovating beautiful spaces, hired talented chefs, created innovative menus, and opened their doors with high hopes. But six months in, reality was crushing those hopes.
Despite being located in high-traffic areas near office buildings and residential neighborhoods, their restaurants were eerily quiet. Lunch rush was a trickle, not a rush. Dinner service had empty tables. Online orders came in sporadically—maybe five or ten per day across all three locations combined.
The problem wasn't the food—customer feedback was overwhelmingly positive. People who found Urban Bites loved it and came back. The problem was that almost nobody was finding them in the first place. When hungry office workers or families searched "lunch near me" or "dinner delivery" on Google or food apps, Urban Bites didn't show up.
Urban Bites needed a comprehensive digital strategy that would make them visible everywhere their potential customers were looking for food. We built their online presence from the ground up, optimizing for both discovery and conversion.
We completely rebuilt their Google Business Profiles for all three locations, treating each as a unique entity while maintaining brand consistency. We uploaded professional photos of their restaurant interiors, showing the clean, modern atmosphere. We photographed every signature dish, making sure the food looked as delicious online as it tasted in person. We added detailed menu information directly to the profiles so people could browse offerings without leaving Google.
While Urban Bites wanted their own direct ordering eventually, they couldn't afford to wait. We immediately got them set up on DoorDash, Uber Eats, and Grubhub—the platforms where most people actually order food. We optimized their listings on each platform with compelling descriptions, professional food photography, and strategic menu pricing that accounted for platform fees while remaining competitive.
We built Urban Bites a professional, mobile-optimized website that showcased their brand story, menu, and locations beautifully. More importantly, we integrated a direct online ordering system that let customers order for pickup or delivery without third-party fees eating into margins.
