Health First, Healthcare Practice
Health First Medical Group had built a reputation for excellent patient care across their five locations in the Seattle metro area. Their doctors were experienced, their staff was compassionate, and their facilities were modern and well-equipped. Patient satisfaction scores were high, and people who became patients typically stayed with Health First for years.
But there was one critical problem: they couldn't attract new patients. Despite having five locations strategically positioned across different neighborhoods, their appointment books weren't filling up. Doctors had open slots throughout the week. The practice was operating well below capacity, and revenue wasn't meeting projections.
The issue was painfully clear when you looked at how people actually find doctors today. When someone moves to a new area, develops a health concern, or simply decides they need a new primary care physician, they pull out their phone and search Google.
Health First's challenge required a sophisticated, multi-location local SEO strategy that would optimize each location individually while building the overall brand authority. We needed to dominate healthcare searches across five different markets simultaneously.
We started by completely rebuilding Health First's Google Business Profiles for all five locations, treating each as a unique entity serving its specific community. Each profile needed to be complete, optimized, and distinct enough that Google wouldn't confuse them or flag them as duplicates.
For each location, we created detailed, keyword-rich business descriptions that highlighted the specific services offered, the providers at that location, and what made HealthFirst different from other practices. We emphasized key differentiators: "accepting new patients," "same-day appointments available," "most insurance accepted," "bilingual staff," and "evening and weekend hours."
We conducted professional photo shoots at all five locations, capturing images of the waiting rooms, exam rooms, doctors and staff, and the exterior buildings.
We uploaded 15-20 high-quality photos for each location, giving potential patients a visual sense of the practice and building trust before they ever walked through the door.
