Green Leaf, HVAC Company
Green Leaf Home Services had been operating in the Denver metro area for over 15 years. They had skilled technicians, fair pricing, excellent customer service, and a track record of satisfied clients. But none of that mattered because nobody could find them online.
The problem was painfully clear: when homeowners' air conditioning died on a 95-degree day or their heater stopped working in the middle of winter, they grabbed their phones and searched Google for "emergency HVAC repair near me" or "AC repair Denver." Green Leaf's competitors appeared at the top of those search results—both in the Google Maps pack and organic listings. Green Leaf didn't show up at all, or if they did, it was buried on page 3 where nobody ever looks.
The business was surviving on referrals and repeat customers, but growth was stagnant. Their phone would ring occasionally, but not nearly enough to keep their team of technicians busy. Meanwhile, they watched competitors with worse service and higher prices get call after call simply because those companies had invested in their online presence.
We knew Green Leaf's problem wasn't unique—it was a classic local SEO challenge. Homeowners searching for HVAC services almost always choose from the businesses they see in the top three Google Maps results. If you're not there, you might as well not exist. Our strategy was to get Green Leaf into that coveted top three and optimize every element of their online presence to convert searches into phone calls.
Phase 1: Google Business Profile Transformation
We started by completely overhauling their Google Business Profile, which is the foundation of local search visibility. We updated every piece of information to be current, complete, and optimized. Business hours were corrected and expanded to show they offered emergency services 24/7. We added detailed service descriptions for every HVAC service they offered—AC repair, heating repair, installation, maintenance, emergency services—all using the exact terms homeowners were searching for.
Phase 2: Website and Landing Page Optimization
GreenLeaf's website was outdated, slow, and not optimized for conversions. We rebuilt it with a mobile-first approach since most emergency searches happen on phones. The homepage immediately communicated their core value proposition: "24/7 Emergency HVAC Service in Denver – Fast Response, Fair Pricing." We made the phone number massive and clickable, visible on every page without scrolling.
Phase 3: Local SEO and Citation Building
We built GreenLeaf's presence across the entire local search ecosystem, not just Google. We created and optimized profiles on Yelp, Angi, HomeAdvisor, Facebook, Nextdoor, and other platforms where homeowners search for HVAC services. Each profile was complete, consistent, and optimized with the same business information, photos, and service descriptions.
